Bloom Physical Therapy & Wellness, LLC

Effective Date: October 29, 2026

Bloom Physical Therapy & Wellness, LLC (“Bloom,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit an inquiry, request session information, use online scheduling, or sign up for our newsletter.

This policy describes our website and general business privacy practices. Information relating to physical therapy services and patient care is handled in accordance with applicable privacy, confidentiality, and healthcare laws.

1. Information We Collect

Depending on how you interact with Bloom, we may collect the following categories of information.

Information you provide. This may include your first and last name, email address, telephone number, appointment or scheduling information, newsletter preferences, and information you choose to include in a message or form submission.

Please avoid including sensitive medical information in general website inquiry forms or newsletter signup forms. For healthcare-related information, please use the appropriate communication or patient-care process provided by Bloom.

Scheduling and service information. If you use our online scheduling service, information necessary to arrange or manage an appointment may be collected through the scheduling platform. The information collected depends on the fields and features used in that service.

Technical and usage information. Our website or the services that support it may collect technical information, such as IP address, browser and device information, pages visited, and interactions with the website. The specific information collected depends on the technologies enabled on our website and the settings of the services we use.

2. How We Use Information

We may use information, as applicable, to:

• Respond to inquiries and requests for information about Bloom's services and rates.
• Send session information that you request.
• Facilitate appointment scheduling and related communications.
• Send newsletter communications when you have signed up through our subscription process.
• Operate, maintain, and secure our website and services.
• Understand website usage and improve our services, if analytics tools are enabled.
• Meet legal obligations, protect our rights, and prevent misuse of our services.

We do not treat a request for session information as an automatic subscription to the Bloom newsletter. Newsletter communications are handled separately through the applicable signup and subscription-confirmation process.

3. Website Platforms and Service Providers

Bloom uses WordPress for its website and GoHighLevel to manage certain website forms, workflow automations, and email communications, including sending requested information about Bloom's services, rates, and scheduling.

Bloom uses Embodia for online appointment scheduling. Visitors who wish to schedule an appointment are directed to Embodia, where they may need to log in or create an account and provide information required by that service.

These platforms may process information in connection with their respective functions. The information collected depends on the features used and how each service is configured. When you access a third-party scheduling service, its applicable terms and privacy practices may also apply.

Bloom takes applicable privacy and confidentiality obligations into account when using third-party service providers. Where a provider processes health information on Bloom's behalf, additional legal and contractual requirements may apply.

4. When We Disclose Information

We may disclose information to service providers that help us operate our website, manage inquiries, deliver requested emails, facilitate scheduling, maintain security, or provide other business services.

We may also disclose information when required or permitted by applicable law, to respond to valid legal process, to protect rights and safety, or in connection with a business transaction where legally permitted.

Patient and health information is treated as confidential. Bloom handles information relating to the physical therapist-patient relationship in accordance with applicable Minnesota confidentiality requirements and other applicable laws. Health records are disclosed only when authorized by the patient or the patient's legally authorized representative, when otherwise permitted or required by law, or under another applicable legal basis.

5. Email Communications and Newsletter Choices

If you submit a form requesting Bloom's services, rates, or session information, we may email you the information you requested and respond to your inquiry.

If you choose to subscribe to Bloom's newsletter, we may send you occasional updates, educational content, news, and offers in accordance with your subscription preferences and applicable law.

You may unsubscribe from marketing emails using the unsubscribe instructions provided in those messages. Unsubscribing from marketing emails does not necessarily stop communications needed to respond to an inquiry or manage an appointment.

We take reasonable steps to honor subscription preferences and applicable opt-out requests.

6. Cookies, Analytics, and Similar Technologies

Our website and its service providers may use cookies or similar technologies to support website functionality, security, analytics, or other features.

The specific technologies used depend on the tools enabled on our website. You may be able to manage some cookies through your browser settings; disabling certain cookies may affect website functionality.

Where applicable law requires consent or offers choices regarding certain tracking technologies or targeted advertising, we will provide the required choices.

7. Data Retention

We retain information for as long as reasonably necessary for the purpose for which it was collected, including responding to inquiries, managing subscriptions, providing services, maintaining records, resolving disputes, and meeting legal or regulatory obligations.

Healthcare records may be subject to separate retention requirements. Deletion requests are handled subject to applicable law, recordkeeping obligations, and other legitimate requirements.

8. Information Security

We use reasonable safeguards designed to protect information we maintain against unauthorized access, use, alteration, or disclosure. No method of electronic transmission or storage can be guaranteed to be completely secure.

If a security incident occurs, we will take the steps required by applicable law.

9. Your Privacy Choices and Requests

Depending on applicable law and the type of information involved, you may be able to request access to, correction of, or deletion of certain personal information, or exercise other privacy rights.

To submit a website privacy request, contact us using the details below. We may need to verify your identity and may be required or permitted to retain certain information.

Requests concerning medical records or other patient health information will be handled in accordance with applicable healthcare privacy and confidentiality laws.

10. Children's Privacy

This website is intended for general informational purposes and is not designed to knowingly collect personal information from children through general website forms without appropriate authorization. If you believe a child has provided personal information inappropriately, please contact us.

Healthcare services and records involving minors may be subject to additional laws and rules governing parental access, consent, and confidentiality.

11. Third-Party Websites

Our website may link to third-party websites or services, including scheduling platforms. We do not control the privacy practices of independent third parties. Review their applicable privacy information before providing information directly to them.

12. Changes to This Policy

We may update this Privacy Policy as our website, services, or legal obligations change. We will post the updated policy on this page and revise the effective date.

13. Contact Bloom

For questions about this Privacy Policy or to submit a website privacy request, contact:

Bloom Physical Therapy & Wellness, LLC
Email: jess@bloomptwellness.com
Website: https://bloomptwellness.com/
Mailing address: 4771 Bald Eagle Ave, Suite 109 White Bear Lake, MN 55110